The explosion of SMB focused SaaS.
SMB Product-led growth.
Life hacks are intended to improve your life, with tricks, shortcuts, skills, or novelty methods that increase productivity and efficiency.
SMB's in the US alone*
USD Market Growth by 2025*
%
of all new jobs created*
Time and money are the scarcest resources of anyone, but especially Small to Medium Businesses (SMBs). This has led to an explosion of Software as a Service (SaaS) companies servicing the SMB market – to much success.
Blackpearl provides business hacks – getting the most from what you are doing already. For example, you are already sending thousands of emails – why wouldn’t you turn them into a growth engine.
The business hack positioning of Blackpearl ensures we emphasise the real value to our customers and provides a clear core concept to a range of adjacent products. A hack can be small, such as adding a banner to an email signature, or large such as adding AI natural language understanding to your IT ticketing system.
In all cases, it is focused on increasing the return generated from what you already do. This product-led growth approach allows us to optimise for SMB outcomes, align the product strategy to these goals, and then prioritise the most effective actions that will help develop those products into sustainable drivers of growth.
“Market cap for product-led growth-oriented companies reached $687 billion in 2020” – Borya Shakhnovich writes in Forbes Technology Council, highlighting why our strategy and timing are so on point given current market conditions.